Overview: A selection of projects I've completed over the years.
Featured
Silver Medal
Coca-Cola: Coke Studio
I helped redesign the dashboard and interface for Coca-Cola’s annual summer music sweepstakes, Coke Studio.
The latest iteration was the biggest to date, with 18 artists, 8 original songs, and thousands of dollars worth of exciting prizes, including tickets to music festivals like Austin City Limits and Tomorrowland. 2023.
>1 million QR codes scanned.
20% increase in account registration year over year.
10 - Average number of daily plays per user.
>6 million unique site visitors.
Agency: Grey / OpenX
Program Overview Video
Cannes: Gold Pharma Lion
The Most Beautiful Sound
I brainstormed ideas and created wireframes for an immersive one-page website, which centered around recordings of cancer cells dying and told the stories of cancer survivors. This campaign was for the American Society Clinical Oncology and went on to win several awards, including a Gold and Bronze Cannes Lion, a Gold Award from Clios, and a Wood Pencil from D&AD. 2023.
Agency: Grey Health
Games
Silver Medal
Coca-Cola: My Player Gaming Quiz
I designed the custom logic for a personality quiz where users could answer questions and get matched with a video game avatar. I also created wireframes and interaction design for the experience. 2023.
Agency: Grey / OpenX
Live Game Recording
Applebee’s: Indiana Jones Puzzle Ring
To support a "Dinner and a Movie Ticket" promotion that Applebee's did alongside the release of the latest Indiana Jones movie, I helped create a puzzle ring mini-game where users could spin coded dials and unlock suggestions for qualifying three-course meals.
I brainstormed concepts and came up with the idea for the temple door puzzle-ring, built low, medium, and high-fidelity wireframes and prototypes to sell in the concept, designed all the interactions and mirco-animations, and the landing page, and finally created development annotations to help bring the game to life. 2023.
Agency: Grey
Children's Claritin: Reaction Matchin'
This unused concept for a kids' game on the Claritin website was designed for parents to play with their children, helping them recognize allergy symptoms to discuss with their pediatrician. I came up with the idea for the game and illustrated a complete set of "Symptomojis." 2021.
Agency: Barefoot
Discovery Research
Homepage (Current)
Pantene: Competitive Analysis + Heuristics Audit
I helped conduct thorough competitive landscape analysis and heuristics audit for Pantene to identify opportunities for improving their website's e-commerce experience. The report evaluated competitor strategies and usability challenges to craft recommendations preceding the website's redesign. 2024.
Agency: Grey
VABYSMO: Competitive Analysis + Heuristics Audit
I helped write a competitive analysis and heuristics audit for VABYSMO to diagnose ways to improve site accessibility for low-vision users and find additional opportunities for iterative optimization. 2022.
Agency: Grey Health
Landing Pages & Microsites
Finalized Prototype
Modelo: Ghost Kitchen
For The Day of the Dead in 2024, Modelo partnered with InstaCart and DoorDash to create a real ghost kitchen in New York City. LatinX chef influencers revived recipes from their deceased loved ones, and users could get those delivered, along with an ice cold Modelo, directly to their doors (or stoops). Users outside of NYC could buy the ingredients on InstaCart, and prepare recipes using an interactive digital cookbook. I brainstormed ideas for the campaign, then created user-flows, sitemaps, wireframes, and prototypes. 2024.
Agency: Grey
Modelo: Raise One In Their Honor
To celebrate Día de los Muertos in 2023, Modelo launched a sweepstakes offering a free tattoo session with renowned artist Mister Cartoon. To enter, participants were invited to honor their departed loved ones by creating digital altars adorned with ofrendas. They then shared personal stories about their loved ones on social media to complete their entry. I defined the websites features and functionality, created user-flows, sitemaps, wireframes, prototypes, and a design repository of ofrendas. 2023.
Agency: Grey
Finalized Prototype
Finalized Design Comp
Preparation-H: Let Your Butt Do The Talking
A callipygian Valentine’s Day campaign microsite for Preparation-H, where users could send butt-themed cards to their paramours that encouraged healthy heinie hygiene. 2022.
Agency: Grey
Design Systems & Component Libraries
ExxonMobil: Component Library
To improve the efficiency and consistency of updating ExxonMobil's website, I developed a comprehensive component library in Sketch. This repository of design patterns enhanced collaboration and ensured visual cohesion multiple ongoing projects and lines of business. Additionally, I trained the design team on how to effectively utilize the library, empowering them to work more efficiently and maintain design quality. 2020.
Agency: Barefoot / BBDO
Kitchen Sink
Applebee’s: Component Library
To streamline the creation of seasonal campaign landing pages for Applebee’s, I developed a component library and design system in Figma. I audited the website’s existing design patterns and created a thorough, responsive library of components for desktop, tablet, and mobile responsive sizes. I have continued to support the team by performing periodic maintenance tasks and training designers to effectively design using it. 2023.
Agency: Grey
Web Design
Conagra Brands
I led the redesign of ConagraBrands.com. I worked on many projects throughout the discovery, definition, development, and delivery phases, including doing audits and competitive research, writing use cases, creating wireframes and a component library (then training designers how to use it), and iterating on designs based on user and client feedback. 2024.
Agency: Grey
Novo Nordisk: MASH Awareness
I designed the user experience for an unbranded healthcare provider website aimed at raising awareness of metabolic dysfunction-associated steatohepatitis (MASH), a chronic liver condition. I mapped the wireframes to a library of components, ensuring adherence to Novo-Nordisk's strict design standards.2023.
Agency: Grey Health
Boehringer Ingelheim: Dedifferentiated Liposarcoma (DDLPS) Interactive Visual Aid
I developed sitemaps and wireframes for an interactive visual aid designed for Boehringer Ingelheim's sales representatives to use in educating doctors about a new treatment for Dedifferentiated Liposarcoma (DDLPS). 2023.
Agency: Grey Health
The Association of Dam Safety Officials (ASDSO): DamSafety.org
I led the total website redesign for ASDSO following a rebrand, creating sitemaps, wireframes, and final designs. 2021.
Agency: Maystorm Studio / Freelance
User Journey
Website Design: Category Landing Pages
Cake: MVP App
I designed the user experience for the insurance marketplace startup Cake from scratch, creating sitemaps, documentation, user flows, wireframes, and ultimately the MVP app. 2021.
Agency: Cosmic Software Solutions / Freelance
The Great War Podcast
I designed a new website for "The Great War" podcast series. 2018.
Agency: Freelance (Pro-Bono)
Bayer: OTC Website Migrations
I migrated 20+ of Bayer's medication brands' websites onto a new component library in Drupal, including Aleve, Alka-Seltzer, Aspirin, Flintstones Vitamins, MiraLax, and Tinactin. 2021.
Agency: Barefoot
Astepro: Homepage
SigOpt
I designed the branding and website for the technology startup company SigOpt, including a gigantic custom icon library. 2019.
Agency: KBD
Various Pages
Graphic Design
Logo Design
Various logos I've created over the years.
Agency: Freelance / Various
